by Cate Cammarata | Jun 9, 2026 | Getting Produced, New Musical Development, New Musical Development, NPD, Producing, Theater Life
Readings Aren’t the Goal. Production Is. Why so many playwrights get stuck in the development loop—and how to avoid it. By Cate Cammarata If you’re writing a new play or musical, at some point you’re going to need to put it in front of an audience. There...
by Cate Cammarata | Jun 1, 2026 | Getting Produced, Producing, Theater Life
Why Most Theater Projects Stall Most theater projects do not stall because the work isn’t good. They stall because development is so difficult to sustain. A playwright begins with excitement.A composer starts hearing the score.A collaborative team...
by Cate Cammarata | May 25, 2026 | Business, Getting Produced, New Works Festival, Producing, Theater Life
If Your Play Isn’t Moving Forward, Read This There’s a moment almost every playwright hits. You’ve revised the script.You’ve gotten feedback.Maybe you’ve even done a reading. And then… Nothing. No momentum.No next step.No production.No real traction. So you start...
by Cate Cammarata | May 12, 2026 | Business, Getting Produced, Producing, Theater Life
What Makes a Play Producible Every playwright wants the same magical sentence: “I want to produce your play.” But here’s the truth nobody tells you: A producer is not just evaluating your script. They’re evaluating: whether they can afford your script, whether they...
by Cate Cammarata | May 4, 2026 | Business, Getting Produced, Pitching, Producing, Theater Life
Why Most Plays Don’t Get Produced (And What To Do About It) There’s a persistent myth in the theater world: that good work rises to the top. It’s comforting. It’s also incomplete. Because if you’ve spent any time developing new work, you already know the truth: plenty...
by Cate Cammarata | Jan 2, 2023 | Creating, Dramaturgy, NPD, Producing
A Watershed Moment COVID-19 will prove to be the watershed moment in defining the history of the 21st century. Apart from our communal human experience of the virus and its reverberations across the human spectrum, the arts and in particular theater must learn to surf...