by Cate Cammarata | Jan 2, 2023 | Creating, Dramaturgy, NPD, Producing
A Watershed Moment COVID-19 will prove to be the watershed moment in defining the history of the 21st century. Apart from our communal human experience of the virus and its reverberations across the human spectrum, the arts and in particular theater must learn to surf...
by Cate Cammarata | Nov 21, 2022 | NPD, Pitching, Theater Life, Virtual Promotion
While Broadway continues to recover post-covid, there is a noticeable increase in the number of readings being offered. This is a good thing – many of the shows written during the shutdown are now ready to try out in front of a live audience, and I see it as a...
by Cate Cammarata | Sep 19, 2022 | NPD, Pitching, Theater Life, Virtual Promotion
Marketing is NOT a Choice If you know me then you know that I’d much rather spend all day every day helping you write your show than marketing myself. Marketing is not my favorite thing. However, I have to remind myself that marketing shows is how we get...
by Cate Cammarata | Sep 12, 2022 | NPD, Pitching, Theater Life, Virtual Promotion
Success is a Choice Following up on last week’s blog, I want to reiterate the above: SUCCESS IS A CHOICE. Do you want to be a successful playwright? Then hang out with successful playwrights. Put yourself in the company of producers and artistic directors...
by Cate Cammarata | Jul 3, 2022 | Dramaturgy, New Musical Development, Producing
“The people who get on in this world are the people who get up and look for the circumstances they want, and, if they can’t find them, make them.” GEORGE BERNARD SHAW Finding New Paths Developing and producing new work in a post-covid world is challenging...