by Cate Cammarata | May 12, 2026 | Business, Getting Produced, Producing, Theater Life
What Makes a Play Producible Every playwright wants the same magical sentence: “I want to produce your play.” But here’s the truth nobody tells you: A producer is not just evaluating your script. They’re evaluating: whether they can afford your script, whether they...
by Cate Cammarata | May 4, 2026 | Business, Getting Produced, Pitching, Producing, Theater Life
Why Most Plays Don’t Get Produced (And What To Do About It) There’s a persistent myth in the theater world: that good work rises to the top. It’s comforting. It’s also incomplete. Because if you’ve spent any time developing new work, you already know the truth: plenty...
by Cate Cammarata | Jan 2, 2023 | Creating, Dramaturgy, NPD, Producing
A Watershed Moment COVID-19 will prove to be the watershed moment in defining the history of the 21st century. Apart from our communal human experience of the virus and its reverberations across the human spectrum, the arts and in particular theater must learn to surf...
by Cate Cammarata | Nov 21, 2022 | NPD, Pitching, Theater Life, Virtual Promotion
While Broadway continues to recover post-covid, there is a noticeable increase in the number of readings being offered. This is a good thing – many of the shows written during the shutdown are now ready to try out in front of a live audience, and I see it as a...
by Cate Cammarata | Sep 19, 2022 | NPD, Pitching, Theater Life, Virtual Promotion
Marketing is NOT a Choice If you know me then you know that I’d much rather spend all day every day helping you write your show than marketing myself. Marketing is not my favorite thing. However, I have to remind myself that marketing shows is how we get...