by Cate Cammarata | May 19, 2026 | Business, Getting Produced, Theater Life
You Don’t Have a Writing Problem. You Have a Positioning Problem. Many playwrights think the reason they aren’t getting produced is because the script “isn’t ready yet.” Sometimes that’s true. But more often? The play is not being positioned in a way that helps the...
by Cate Cammarata | May 12, 2026 | Business, Getting Produced, Producing, Theater Life
What Makes a Play Producible Every playwright wants the same magical sentence: “I want to produce your play.” But here’s the truth nobody tells you: A producer is not just evaluating your script. They’re evaluating: whether they can afford your script, whether they...
by Cate Cammarata | May 4, 2026 | Business, Getting Produced, Pitching, Producing, Theater Life
Why Most Plays Don’t Get Produced (And What To Do About It) There’s a persistent myth in the theater world: that good work rises to the top. It’s comforting. It’s also incomplete. Because if you’ve spent any time developing new work, you already know the truth: plenty...
by Cate Cammarata | Aug 21, 2024 | Theater Life
Theatre is an especially collaborative art. It truly takes a village to create, develop and produce new work, and that needs to happen face-to-face, with a collaboration of artists that know, like and trust each other. Yes, collaboration can and does happen on Zoom;...
by Cate Cammarata | Nov 21, 2022 | NPD, Pitching, Theater Life, Virtual Promotion
While Broadway continues to recover post-covid, there is a noticeable increase in the number of readings being offered. This is a good thing – many of the shows written during the shutdown are now ready to try out in front of a live audience, and I see it as a...