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Why Developmental Theater Companies Matter More Than Ever

Why Developmental Theater Companies Matter More Than Ever

by Cate Cammarata | Jun 23, 2026 | Getting Produced, New Musical Development, NPD, Theater Life

Theater is hard right now. Have you noticed? It is hard to get produced.It is hard to get attention.It is hard to build an audience.It is hard to raise money.It is hard to know which opportunity is actually worth your time and which one is just another application...
What Producers Actually Look For in New Work

What Producers Actually Look For in New Work

by Cate Cammarata | Jun 15, 2026 | Getting Produced, New Musical Development, NPD, Theater Life

One of the biggest mistakes I see many playwrights and musical theatre writers make is believing producers are looking for “good writing.” Of course they are. But, after years of producing, directing, dramaturging, and sitting through countless readings,...
Readings Aren’t the Goal. Development is.

Readings Aren’t the Goal. Development is.

by Cate Cammarata | Jun 9, 2026 | Getting Produced, New Musical Development, New Musical Development, NPD, Producing, Theater Life

Readings Aren’t the Goal. Production Is. Why so many playwrights get stuck in the development loop—and how to avoid it. By Cate Cammarata If you’re writing a new play or musical, at some point you’re going to need to put it in front of an audience. There...
Why Most Theater Projects Stall

Why Most Theater Projects Stall

by Cate Cammarata | Jun 1, 2026 | Getting Produced, Producing, Theater Life

  Why Most Theater Projects Stall   Most theater projects do not stall because the work isn’t good. They stall because development is so difficult to sustain. A playwright begins with excitement.A composer starts hearing the score.A collaborative team...
If Your Play Isn’t Moving Forward, Read This

If Your Play Isn’t Moving Forward, Read This

by Cate Cammarata | May 25, 2026 | Business, Getting Produced, New Works Festival, Producing, Theater Life

If Your Play Isn’t Moving Forward, Read This There’s a moment almost every playwright hits. You’ve revised the script.You’ve gotten feedback.Maybe you’ve even done a reading. And then… Nothing. No momentum.No next step.No production.No real traction. So you start...
You Don’t Have a Writing Problem. You Have a Positioning Problem.

You Don’t Have a Writing Problem. You Have a Positioning Problem.

by Cate Cammarata | May 19, 2026 | Business, Getting Produced, Theater Life

  You Don’t Have a Writing Problem. You Have a Positioning Problem. Many playwrights think the reason they aren’t getting produced is because the script “isn’t ready yet.” Sometimes that’s true. But more often? The play is not being positioned in a way that helps the...
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What I’m Reading

Script Analysis for Actors, Directors and Designers  by James Thomas

 

Scene Change by Alan Harrison

What I’m Thinking

“The most successful people change the world not through sweat and tears but through ideas and passion. It is not a matter of hard work or time on the job; it is having a different view, an original idea, something that expresses their individuality and creativity. Success comes from thinking, then acting on those thoughts.”

from Living the 80/20 Way by Richard Koch

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