by Cate Cammarata | Jun 23, 2026 | Getting Produced, New Musical Development, NPD, Theater Life
Theater is hard right now. Have you noticed? It is hard to get produced.It is hard to get attention.It is hard to build an audience.It is hard to raise money.It is hard to know which opportunity is actually worth your time and which one is just another application...
by Cate Cammarata | Jun 15, 2026 | Getting Produced, New Musical Development, NPD, Theater Life
One of the biggest mistakes I see many playwrights and musical theatre writers make is believing producers are looking for “good writing.” Of course they are. But, after years of producing, directing, dramaturging, and sitting through countless readings,...
by Cate Cammarata | Jun 9, 2026 | Getting Produced, New Musical Development, New Musical Development, NPD, Producing, Theater Life
Readings Aren’t the Goal. Production Is. Why so many playwrights get stuck in the development loop—and how to avoid it. By Cate Cammarata If you’re writing a new play or musical, at some point you’re going to need to put it in front of an audience. There...
by Cate Cammarata | Jun 1, 2026 | Getting Produced, Producing, Theater Life
Why Most Theater Projects Stall Most theater projects do not stall because the work isn’t good. They stall because development is so difficult to sustain. A playwright begins with excitement.A composer starts hearing the score.A collaborative team...
by Cate Cammarata | May 25, 2026 | Business, Getting Produced, New Works Festival, Producing, Theater Life
If Your Play Isn’t Moving Forward, Read This There’s a moment almost every playwright hits. You’ve revised the script.You’ve gotten feedback.Maybe you’ve even done a reading. And then… Nothing. No momentum.No next step.No production.No real traction. So you start...
by Cate Cammarata | May 19, 2026 | Business, Getting Produced, Theater Life
You Don’t Have a Writing Problem. You Have a Positioning Problem. Many playwrights think the reason they aren’t getting produced is because the script “isn’t ready yet.” Sometimes that’s true. But more often? The play is not being positioned in a way that helps the...