by Cate Cammarata | Jan 10, 2024 | Creating, Virtual Promotion
Every year I try to update my vision of how to create more theater, and what that theater should look like. What exactly is my role this year as a theatre-maker in the 21st century? What can I personally do to develop, produce and promote more theater? Is theater...
by Cate Cammarata | Nov 21, 2022 | NPD, Pitching, Theater Life, Virtual Promotion
While Broadway continues to recover post-covid, there is a noticeable increase in the number of readings being offered. This is a good thing – many of the shows written during the shutdown are now ready to try out in front of a live audience, and I see it as a...
by Cate Cammarata | Sep 19, 2022 | NPD, Pitching, Theater Life, Virtual Promotion
Marketing is NOT a Choice If you know me then you know that I’d much rather spend all day every day helping you write your show than marketing myself. Marketing is not my favorite thing. However, I have to remind myself that marketing shows is how we get...
by Cate Cammarata | Sep 12, 2022 | NPD, Pitching, Theater Life, Virtual Promotion
Success is a Choice Following up on last week’s blog, I want to reiterate the above: SUCCESS IS A CHOICE. Do you want to be a successful playwright? Then hang out with successful playwrights. Put yourself in the company of producers and artistic directors...
by Cate Cammarata | Aug 15, 2022 | Creating, Dramaturgy, New Musical Development, NPD, Virtual Promotion
Is it necessary to add virtual to your development tasks? YES. Are you uncertain or even scared about this? YES. Should you continue to do it anyway? YES. But only if you want to get your play in front of more people. Why Virtual I remember when cable tv was just...