What Producers Actually Look For in New Work
One of the biggest mistakes I see many playwrights and musical theatre writers make is believing producers are looking for “good writing.” Of course they are. But, after years of producing, directing, dramaturging, and sitting through countless readings,...
Readings Aren’t the Goal. Development is.
Readings Aren’t the Goal. Production Is. Why so many playwrights get stuck in the development loop—and how to avoid it. By Cate Cammarata If you’re writing a new play or musical, at some point you’re going to need to put it in front of an audience. There...
Creating Theater in 2023
A Watershed Moment COVID-19 will prove to be the watershed moment in defining the history of the 21st century. Apart from our communal human experience of the virus and its reverberations across the human spectrum, the arts and in particular theater must learn to surf...
What Type of Reading?
While Broadway continues to recover post-covid, there is a noticeable increase in the number of readings being offered. This is a good thing – many of the shows written during the shutdown are now ready to try out in front of a live audience, and I see it as a...
Marketing Your Show: the Basics
Marketing is NOT a Choice If you know me then you know that I’d much rather spend all day every day helping you write your show than marketing myself. Marketing is not my favorite thing. However, I have to remind myself that marketing shows is how we get...What I’m Reading
Script Analysis for Actors, Directors and Designers by James Thomas
Scene Change by Alan Harrison