pitching Archives - Cate Cammarata

Why Most Plays Don’t Get Produced (And What To Do About It)

by Cate Cammarata | May 4, 2026 | Business, Getting Produced, Pitching, Producing, Theater Life

Why Most Plays Don’t Get Produced (And What To Do About It) There’s a persistent myth in the theater world: that good work rises to the top. It’s comforting. It’s also incomplete. Because if you’ve spent any time developing new work, you already know the truth: plenty...

What I’m Reading

Script Analysis for Actors, Directors and Designers by James Thomas

Scene Change by Alan Harrison

What I’m Thinking

“The most successful people change the world not through sweat and tears but through ideas and passion. It is not a matter of hard work or time on the job; it is having a different view, an original idea, something that expresses their individuality and creativity. Success comes from thinking, then acting on those thoughts.”

from Living the 80/20 Way by Richard Koch