by Cate Cammarata | Jun 23, 2026 | Getting Produced, New Musical Development, NPD, Theater Life
Theater is hard right now. Have you noticed? It is hard to get produced.It is hard to get attention.It is hard to build an audience.It is hard to raise money.It is hard to know which opportunity is actually worth your time and which one is just another application...
by Cate Cammarata | Jun 15, 2026 | Getting Produced, New Musical Development, NPD, Theater Life
One of the biggest mistakes I see many playwrights and musical theatre writers make is believing producers are looking for “good writing.” Of course they are. But, after years of producing, directing, dramaturging, and sitting through countless readings,...
by Cate Cammarata | May 12, 2026 | Business, Getting Produced, Producing, Theater Life
What Makes a Play Producible Every playwright wants the same magical sentence: “I want to produce your play.” But here’s the truth nobody tells you: A producer is not just evaluating your script. They’re evaluating: whether they can afford your script, whether they...
by Cate Cammarata | May 4, 2026 | Business, Getting Produced, Pitching, Producing, Theater Life
Why Most Plays Don’t Get Produced (And What To Do About It) There’s a persistent myth in the theater world: that good work rises to the top. It’s comforting. It’s also incomplete. Because if you’ve spent any time developing new work, you already know the truth: plenty...