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Why Developmental Theater Companies Matter More Than Ever

Why Developmental Theater Companies Matter More Than Ever

by Cate Cammarata | Jun 23, 2026 | Getting Produced, New Musical Development, NPD, Theater Life

Theater is hard right now. Have you noticed? It is hard to get produced.It is hard to get attention.It is hard to build an audience.It is hard to raise money.It is hard to know which opportunity is actually worth your time and which one is just another application...
What Producers Actually Look For in New Work

What Producers Actually Look For in New Work

by Cate Cammarata | Jun 15, 2026 | Getting Produced, New Musical Development, NPD, Theater Life

One of the biggest mistakes I see many playwrights and musical theatre writers make is believing producers are looking for “good writing.” Of course they are. But, after years of producing, directing, dramaturging, and sitting through countless readings,...
What Makes a Play Producible?

What Makes a Play Producible?

by Cate Cammarata | May 12, 2026 | Business, Getting Produced, Producing, Theater Life

What Makes a Play Producible Every playwright wants the same magical sentence: “I want to produce your play.” But here’s the truth nobody tells you: A producer is not just evaluating your script. They’re evaluating: whether they can afford your script, whether they...
Why Most Plays Don’t Get Produced (And What To Do About It)

Why Most Plays Don’t Get Produced (And What To Do About It)

by Cate Cammarata | May 4, 2026 | Business, Getting Produced, Pitching, Producing, Theater Life

Why Most Plays Don’t Get Produced (And What To Do About It) There’s a persistent myth in the theater world: that good work rises to the top. It’s comforting. It’s also incomplete. Because if you’ve spent any time developing new work, you already know the truth: plenty...

What I’m Reading

Script Analysis for Actors, Directors and Designers  by James Thomas

 

Scene Change by Alan Harrison

What I’m Thinking

“The most successful people change the world not through sweat and tears but through ideas and passion. It is not a matter of hard work or time on the job; it is having a different view, an original idea, something that expresses their individuality and creativity. Success comes from thinking, then acting on those thoughts.”

from Living the 80/20 Way by Richard Koch

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