by Cate Cammarata | Jun 23, 2026 | Getting Produced, New Musical Development, NPD, Theater Life
Theater is hard right now. Have you noticed? It is hard to get produced.It is hard to get attention.It is hard to build an audience.It is hard to raise money.It is hard to know which opportunity is actually worth your time and which one is just another application...
by Cate Cammarata | Jun 15, 2026 | Getting Produced, New Musical Development, NPD, Theater Life
One of the biggest mistakes I see many playwrights and musical theatre writers make is believing producers are looking for “good writing.” Of course they are. But, after years of producing, directing, dramaturging, and sitting through countless readings,...
by Cate Cammarata | Jun 9, 2026 | Getting Produced, New Musical Development, New Musical Development, NPD, Producing, Theater Life
Readings Aren’t the Goal. Production Is. Why so many playwrights get stuck in the development loop—and how to avoid it. By Cate Cammarata If you’re writing a new play or musical, at some point you’re going to need to put it in front of an audience. There...
by Cate Cammarata | Aug 22, 2022 | Creating, New Musical Development, NPD
Now that you know to go virtual (check out my last blog post here) do you know the steps of development? Are you making the most out of your readings? As a professional theater maker, you need to know what must happen at each step of your script’s developmental...
by Cate Cammarata | Aug 15, 2022 | Creating, Dramaturgy, New Musical Development, NPD, Virtual Promotion
Is it necessary to add virtual to your development tasks? YES. Are you uncertain or even scared about this? YES. Should you continue to do it anyway? YES. But only if you want to get your play in front of more people. Why Virtual I remember when cable tv was just...